FEATURED PRODUCTS
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WDT_01.02.03
Vendor:Regular price From ¥269,500 JPYRegular priceUnit price per -
WCH_01.02.03.04
Vendor:Regular price From ¥66,000 JPYRegular priceUnit price per -
Sold out
MUFFLER TOWEL & HAND TOWEL SET
Vendor:Regular price ¥4,840 JPYRegular priceUnit price perSold out -
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WWW_KOBUSHI Tee
Vendor:Regular price ¥5,500 JPYRegular priceUnit price perSold out -
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HIGH VOLTAGE PARTY Tee
Vendor:Regular price ¥8,800 JPYRegular priceUnit price perSold out -
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WWW_UCHIWA
Vendor:Regular price ¥4,400 JPYRegular priceUnit price perSold out -
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WWW_KUMIKOSHADE_TYPE1
Vendor:Regular price ¥15,400 JPYRegular priceUnit price perSold out
Create what we want
Wouldn't it be nice if there was more straight-forward manufacturing based on desire? Because we live in an era overflowing with things, we make decisions based on whether we want or don't want, not whether we need or don't. Thinking about it, it might not actually be necessary. However, the things that make our hearts warm and dance, and we intuitively feel that we want them, may be the things we need in this age of abundance.
WHAT WE WANT is created by volunteer craftsmen from the Asahikawa furniture maker " Interior Kitasho Kobo ", which has been in business for over 30 years. It is a garage brand that makes use of the environment of Hokkaido, where there is a field, to create tools for enjoying the outdoors that you really want.
Create what we want
The “we” in this brand concept means everyone who loves this brand. It is a manifestation of our desire to create tools that respond to the desires of “users” other than ourselves and to enjoy the outdoors while being excited together. Taking advantage of the merits of small-lot production in a small workshop, rather than mass production, we will work on manufacturing straight to what we want.